LaFontaine joined Paramount Pictures as head of the studio’s trailer department in 1978.
CITY CONFIDENTIAL NARRATOR MOVIE
LaFontaine, who wrote much of the copy, launched his voice-over career unexpectedly after the announcer for a radio-spot presentation for the 1964 movie “Gunfighters of Casa Grande” failed to show and LaFontaine stepped in.Īfter a number of years as a head of production for Kaleidoscope Films Ltd., a top trailer production house, he launched his own production company, Don LaFontaine Associates, in 1976. Strangelove.” He and Peterson joined forces in a two-man operation and Peterson’s quickly expanded company became one of the first to work exclusively in movie advertising. In the early ‘60s, he was assigned to work with radio producer Floyd Peterson, who was creating radio commercials for the movie “Dr. After working as a recording engineer in the Army, he became a sound engineer-editor at National Recording Studios in New York City. The self-parody, in which he was not only seen but also identified by name, racked up tens of thousands of hits on YouTube, prompting one viewer to write: “Finally, I get to the see who the person is with that voice.” LaFontaine: “But a new wind was about to blow.”
Woman: “We thought it would take forever to get some help.” LaFontaine, with deep-voiced dramatic overtones and accompanied by stirring music: “In a world where both of our cars were totally underwater.” Woman, speaking matter-of-factly: “When the storm hit, both our cars were totally underwater.” There he was, the casually dressed man with the sandy mustache, standing at a microphone in the woman’s kitchen with headphones over his bald head. ” - was ripe for parody and spurred sendups from Pablo Francisco and other comedians.ĭespite the public’s familiarity with his voice and the occasional interview on the subject of voice-overs, LaFontaine worked in relative anonymity.īut that changed in 2006 when he appeared as “that announcer guy from the movies” in a national car insurance commercial to help a “real” customer, “not an actor,” tell her story. LaFontaine’s famously melodramatic movie-trailer voice - he was most often identified with the introductory phrase, “In a world. He later began working from a studio in his home, where he received scripts via fax.
By the early ‘90s, LaFontaine was so busy - he once said he could voice about 60 promotions a week and as many as 35 in a day - that he was saving time by traveling from job to job in a chauffeur-driven limousine.
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